Skip to content
Luca AlfanoProduct Designer
Portrait of Luca Alfano

Making complexAI products feel simple.

I'm Luca, a Product Designer crafting intuitive experiences for AI-powered SaaS and complex enterprise software.

Explore my workAbout me
01Selected work

Selected Projects

Complex products, real constraints. The problem, my role and the context behind each one.

02About

I believe good design makes complexity disappear.

Since 2022, I've worked where AI, product and engineering meet , turning sophisticated technology into experiences people can actually understand and use.

Years designing digital products
4+
Predictive AI and B2B software
AI · SaaS
From research and flows to UI, systems and delivery
End-to-end
03What I do

I design AI products that predict, explain and act — and shape the experience from first flow to launch.

  1. 01

    AI & Predictive Products

    Interfaces and workflows that make predictive AI accessible to business users.

  2. 02

    Design Systems

    Scalable components and patterns that keep design and engineering aligned.

  3. 03

    Conversational AI

    Agent-first experiences connecting conversations, data and actions.

  4. 04

    End-to-End Product Design

    From understanding problems and defining flows to prototyping and delivery.

04How I work

Design, rewired by AI

I use AI to explore more alternatives, turn ideas into working prototypes and iterate in shorter cycles. It speeds up the making. The design decisions stay mine.

From a problem to something you can click

A score without a reason

Account managers see a churn risk score, but not what's behind it. Without context, they can't act on it.

Account · Northwind

Churn risk

High
78%
?No explanation
Me
Understand who's stuck, and why.
AI
Helps synthesise notes and feedback.
  • ATableFast to scan many accountsHides the reason behind the score
  • BCardsShows the reasons next to the scoreFewer accounts per screen
  • CAssistantGuides step by stepSlow for daily checks

My call: cards. For this user, the reason matters more than density.

Explore wider

AI helps me sketch several directions fast. I weigh them against the user's goal, then choose.

  1. v1Risk score
  2. v2Explain the drivers
  3. v3Suggest an action

Iterate faster

Each version answers what the last review exposed, in minutes instead of days.

The process, amplified

Same design principles. More room to explore, prototype and improve.

  1. Before
  2. With AI
  3. More iterations
01 Understand02 Explore03 Design04 Prototype05 Evaluate06 DeliverClaudeChatGPTSHORTER, MORE FREQUENT LOOPS

The method stays the same. What changes is how much we can explore.

Made with this process

This site is part of the proof

Designed by me.Built with AI.Refined through iteration.

I defined the structure, interactions and visual direction. AI helped me bring ideas to life faster, while I guided every design decision.

Made with Figma · Claude · Claude Code · ChatGPT · Next.js

What stays human

Human judgment, amplified

AI helps me move faster and explore further. Understanding people, evaluating trade-offs and making design decisions remain my responsibility.

  • Understanding people
  • Evaluating trade-offs
  • Making design decisions
  • Owning the experience

More options don't make better design. Choosing does.

05Contact

Let's create something meaningful.

Have an AI product, a complex UX challenge, or a design opportunity in mind? Let's talk.

Get in touch
Designed by me in Figma. Built with Next.js and AI.
LinkedIn ↗Email ↗